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Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell. Taco Bell is a subsidiary of Yum! Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell’s Drive-In in San Bernardino, California in 1948. Glen Bell opened the first Taco Bell in 1962 at 7112 Firestone Boulevard in Downey, California. Currently there is a Taco Bell location across the street at 7127 Firestone Blvd, in Downey. In 1964, the first franchisee opened, in Torrance, California at the intersection of West Carson Street and South Western Avenue which still exists but has been repurposed at 1647 West Carson Street. The corporate office has had a few locations, and previously maintained an office at 2516 Via Tejon in Palos Verdes, then at 2424 Moreton Street in Torrance before settling into Irvine more than 40 years ago in 1976 at 17901 Von Karman Avenue.
In 1991, Taco Bell opened the first Taco Bell Express in San Francisco. Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports. 50 million worth of Taco Bell-branded shells were recalled from supermarkets. Taco Bell’s current headquarters in Irvine, California. Taco Bell agreed to meet all the coalition’s demands to improve wages and working conditions for Florida tomato pickers in its supply chain. The downstairs interior of the Taco Bell Cantina flagship store in Las Vegas, Nevada. Taco Bell began experimenting with fast-casual and urban concepts when it created U.
Urban Taproom in 2014 reflecting a market shift due to the popularity of Chipotle Mexican Grill. The menu consisted of tacos with American fillings, and did not sell the food sold in Taco Bell restaurants such as burritos. In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered. Taco Bell plans to have a wider roll-out of this functionality in the coming months. Previously, Taco Bell’s hot sauces were only available in sauce packets at the Taco Bell chain itself. In February 2014, Taco Bell made its hot sauces available for purchase, sold in bottle form at grocery stores.
In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest. Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California, and it opened to the public a year later. Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030. In 1993, Taco Bell was part of product placement for the movie Demolition Man and updated their currently used logo. Clockwise from lower right: chalupa supreme, combo burrito, double decker taco.
In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho and renamed the stadium Taco Bell Arena.
In 2007, Taco Bell first offered the “Steal a Base, Steal a Taco” promotion—if any player from either team stole a base in the World Series, the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. Taco Bell sponsors a promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more. In 2009, Taco Bell introduced a music video style commercial entitled “It’s all about the Roosevelts” composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency. A large advertising push by Taco Bell was begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients in its beef filling for its tacos. In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. Taco Bell is releasing a Mountain Dew infused drink called Mountain Dew A.