Enter the characters you see below Sorry, we just need to make sure you’re not a robot. By closing this message or continuing to use our site, you agree to our cookie best gfuel flavor with milk. Give a man health and a course to steer, and he’ll never stop to trouble about whether he’s happy or not.
Today, as more consumers continue on a functional beverage course, experts note that many are turning to performance beverages to help manage their overall well-being. Carla Saunders, senior marketing manager for high-intensity sweeteners at Minneapolis-based Cargill. Increasingly, they’re turning to food and beverages to help manage health and wellness. It’s a trend that has only been amplified by the COVID pandemic.
In a functional drink like performance beverages, they’re especially evident as athletes and active consumers look for products that do more than hydrate. Alongside enhancing overall performance there’s opportunities for products that provide energy support, enhance mental focus or promote immune health. Philip Caputo, marketing and consumer insights manager at Brooklyn, N. Virginia Dare, notes that with consumers continually focused on well-being, the performance beverage market is expected to only further expand. The Official Energy Drink of Esports at GNC, the partnership adds new G FUEL products, all of which are sugar-free, antioxidant and vitamin fortified with focus enhancing, high-performance energy, it says. Grain-free, microbiome gut health, whole food powders, shakes and supplements are expected to increase throughout the rest of the year and beyond.