Jump to navigation Jump to search Not to be confused with Belvita. Velveeta is a brand name for a processed cheese product that tastes like an American cheese. It was invented in 1918 by Emil Frey of velveeta queso “Monroe Cheese Company” in Monroe, New York. The product was advertised as a nutritious health food.
In the 1930s, Velveeta became the first cheese product to gain the American Medical Association’s seal of approval. The name Velveeta was intended to connote a “velvety smooth” edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. Kraft Foods has marketed Velveeta as an ingredient in chile con queso and grilled cheese sandwiches. In the 1980s, Velveeta used the advertising jingle, “Colby, Swiss and Cheddar, blended all together” in its US television commercials to explain its taste and texture because real cheese was used in the product at that time. Velveeta Brand History, Accessed December 23, 2010.
There is No Shortage of History When it Comes to Velveeta”. Food and Drug Administration to Kraft Foods North America, Inc. 471 0 0 0 16 9. 47 0 0 0 13 6. 26 Ground Beef Recipes to Make in Your Slow Cooker There’s a lot you can do with ground beef in your slow cooker. What Is Eggnog and What Is It Made Of? Learn the story of this favorite Christmas cocktail.
How To Make Beef Wellington Beef Wellington is impressive in presentation. 5 Potato Chip Flavors Worth a Trip to the Asian Market Right Now Branch out for a better chip. When I couldn’t figure out what to do with a roll of bulk chorizo sausage, this recipe was born. It may sound similar to other dip recipes, but don’t let that fool youthe flavor of this dip definitely sets it apart from the rest.
Step two Cook over medium heat 5 minutes or until Velveeta is melted completely and mixture is blended, stirring frequently. Step three Serve warm as a dip with tortilla chips, crackers or cut-up fresh vegetables. Microwave on HIGH 5 minutes or just until Velveeta melts, stirring after 3 minutes. For a double recipe, microwave on HIGH 8 minutes or until Velveeta melts, stirring after 5 minutes. Drain 1 can of tomatoes if a thicker dip is preferred. Create one for a personalized experience!