Opinions expressed by Entrepreneur contributors are their own. Taco Bell, the Mexican-inspired fast-food chain, is quickly adapting for a new era of food culture. As trends shift in the taco bell chips-changing food market, Taco Bell has developed several innovative new services to maintain dominance in the quick-service space.
New locations will also include a Dual Drive-Thru, which provides a new lane for customers who submit orders using the Taco Bell app. Since 2019, users nationwide have been able to order directly from the Taco Bell menu and receive delivery from Grubhub. Taco Bell also announced limited free delivery options to celebrate the launch of the partnership. Cantina locations are designed for intimate social interaction and cater to urban areas, and they allow customers to order original alcoholic beverages and share family style menu items. Taco Bell Cantina, Las Vegas Flagship. Ideas to combine tacos with popular chips are born in Taco Bell’s Insights Lab, a state-of-the-art food development lab in Irvine, California. As a part of the brand’s commitment to innovation, Taco Bell has created an intra-company culture to match.
According to trade publication QSR Magazine, Taco Bell is graded highly across multiple criteria, placing higher than 12 other brands in the food-and-beverage industry. In 2017, to celebrate the launch of a new menu item, the brand hosted launch events at cities across the United States, encouraging visitors to share photos of their experience on Instagram. To adapt to a changing environment, Taco Bell has undertaken a significant refresh of core services, all while maintaining creativity and providing diverse food experiences to consumers. Lisa Fei is Founder of Clarity app, the go-to destination for your love life that encourages real, unfiltered conversation and taps into the wisdom of 50-plus renowned experts. Lisa is a UC Berkeley grad, has a background in hotel asset management and served on the Asian Art Museum Advisory Council. Not to be confused with Taco Bill. An image of the Taco Bell logo.