This website is using a security service to protect itself from online attacks. This website is using a security service to protect itself from online attacks. There are 39 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Juice, Hydro, Extra Monster flavors, Dragon Tea, Muscle, Import, and Rehab. Percentages are roughly approximated using US recommendations for adults.
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States and Grupo Jumex in Mexico. Monster became the title sponsor of NASCAR’s top series starting with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series. In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola. In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims. The logo is composed of a vibrant green “M”, composed of three lines on a field of black.
The “M” is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can. Cain Velasquez and Jon “Bones” Jones. In November 2012, the firm announced a long-term partnership with the Professional Bull Riders, and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became the title sponsor of the PBR’s premiership tour, known as the Unleash the Beast tour. The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen. In December 2016, it was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR’s premier series. NASCAR’s chief marketing officer cited Monster’s “youthful and edgy” brands a driving force behind the deal, .
Monster is endorsed by driver Kurt Busch and sponsors his No. The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The deal was cancelled abruptly for the 2013 season, when his team Triple Eight signed rival Red Bull as sponsor. On January 6, 2012, the Monster Energy Monster Jam truck was debuted in Birmingham, Alabama.